Ascend UW Intro to Networking Event

Marketing Director

Tools
Adobe Premiere
Adobe Photoshop

Contributions/Role
My role is Marketing Director for Ascend UW, but due to the lack of available members and time constraints - I had to take on the project by myself. The pre-event, post-event, and story posts were all created by me. Photographs of the event and attendees were also taken by me. Videos of how to reach the event location, the event location itself, and live event videos were also posted to the Instagram during the event.

Requirements
Consulted the Vice Presidents and Events Team to evaluate requirements for the design of this project. An element they wanted to highlight was "Free Pizza and Drinks" to draw in as many attendees as possible. Design colours were followed in accordance to the Ascend 2023-2024 Marketing Playbook to reinforce Ascend brand identity. Aside from these main points, creative direction was at my discretion.

Outcomes/Accomplishments
Created 1 Instagram Story Post and 2 Instagram Main Posts. Achieved 30+ responses for the Intro To Networking sign up form.